The Lens – GoPro Cameras


Here at ZHM, it seems as though not a day goes by that we don’t talk about hardware, either in meetings, or around the proverbial ‘water cooler.’ And with technology developing as rapidly as it is, we have all sorts of new hardware to talk about. Most recently, we’ve been talking about the new generation of GoPro cameras, with which many of our readers are, no doubt, already familiar.

Ultimately, producing a high quality video requires talented and experienced shooters and crew behind the camera, no matter what equipment is used. That having been said, with the technology we have today, there are all sorts of options available, and depending on the shoot, some options work better than others. GoPro is a perfect example.

If you’re looking for a studio quality camera, with multiple lenses and a host of adjustable settings, this isn’t the camera for you. If you’re looking for a solid ‘point and shoot’ video camera to record first-person experiences in ‘extreme’ environments, GoPro is hard to beat.  With a small form factor, it can be attached to a helmet, a vehicle, or even an animal. Although the GoPro has a fixed fish-eye lens, the GoPro Hero3+ can shoot high-resolution video up to 4K, 12MP pictures at up to 30fps, and is waterproof up to 40m. Given the amazing video that has already been produced (check out a few of our favorite examples below), some of the more adrenaline-oriented members of our team can’t wait for an opportunity to use a GoPro (actually, one of our team already owns one for his personal use). At $399.99 for a Hero3+, having one in your toolkit isn’t going to set you back too much, and it’ll give you some creative options that you might not have considered before.

GoPro Examples:

If you’d like to know more about the GoPro line of cameras, and in particular the Hero3+, check out the following link:  And if you’ve used a GoPro, please let us know whether you liked it or not in our comments section.