Have you ever wondered how to describe the Web 2.0 look in one word – interfaces splattered with gloss, glass, chrome and leather texture topped off with beveled edges? The word is skeumorphism, and it’s dead. The de-shinification of the web has come. Flat, clean interfaces are in and they’re here to stay.

Skeumorphism is an esoteric term that describes the way product designs often borrow a particular feature from the past, even when the functional need for it is gone.

See what I mean >

The torn-paper grunge of the 90s and the leather and chrome texture of the early 2000s is quickly disappearing. This departure from 3D textured design elements represents the evolution of design thinking, where buttons and menus no longer need to refer back to something physical for users to understand their function. In a world where the internet is becoming increasingly integrated into every facet of life, web users no longer need to be coddled.

One example of the widespread adoption of anti-skeumorphism is the Windows 8 user interface. This design embraces flat minimalism, simple color blocks, created with the mobile consumer in mind.


Take a look at Smashing Magazine’s thoughts on the subject >

– Carly Wilkins, Web Designer

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